FairTrade India

Myntra Here & Now

Here & Now combines cutting-edge technology with innovative processes to create stylish, trend-driven fashion that resonates with young Indian consumers. Through its partnership with Myntra, the brand is making trend-based fashion more sustainable while catering to the evolving preferences of Gen-Z and millennial shoppers. With a strong focus on both style and consciousness, Here & Now ensures that fashion-forward consumers can stay on-trend without compromising on sustainability.

Impact Story

Myntra's partnership with Fairtrade marks a groundbreaking step towards sustainable fashion, directly impacting both the environment and the livelihoods of cotton farmers. By integrating eco-friendly practices across its supply chain, Myntra is reducing resource consumption while ensuring ethical sourcing. This collaboration empowers farmers with fair wages, better working conditions, and sustainable agricultural practices, fostering a more responsible and equitable future for the fashion industry.